The creator economy, end-to-end.

Every brief,
end-to-end.

Briefs, matching, contracts, deliverables, and payments — one platform for brands, creators, and the agencies between. Every closed campaign sharpens the engine.

Live on 12th Agency campaigns
viralview / brief #1247live
brief · top linematched in 6s

Boots launch awareness. UK football, male 18–24. Match-day energy, authentic fan-culture creators.

£40k budgetUK / IEMale 18–24Football · Fan culture
matched creators20 of 1,847

Scouse GK

617k followers
1.4M

predicted

94

fit

ldnmovements

1.9M followers
1.7M

predicted

91

fit

Andrew Henderson

9.1M followers
5.8M

predicted

88

fit

signals tracked
8.9M

commercial views

11.4%

engagement

92

avg fit score

Built for

Wherever you are in the creator economy.

Four surfaces, one platform. Brief, match, contract, deliver, pay — pick the door that fits.

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The market

The middle is broken.

Brands overpay for reach that might not exist. Creators wait weeks for invoices and chase DMs that go cold. Agencies and management eat the operational tax of brokering deals on spreadsheets.

The data to do better exists — nobody has it all in one place.

How it works

Brief to payout, end-to-end.

  1. 01

    Brief

    Brand uploads goals, audience, budget. Platform parses it and routes it — no 40-page deck.

  2. 02

    Match

    Engine matches the brief to creators whose audiences actually convert for the category — not who has the biggest follower count.

  3. 03

    Build

    Concepts pre-built. Contracts auto-generated. Deliverables tracked through approval — creators spend time creating, not pitching.

  4. 04

    Payout

    Money clears on completion. Splits routed automatically — creator, management, agency. Outcome data flows into the next brief.

Software is going to replace the campaign curation layer. We're building the platform that does it — and we're using it on our own brand briefs first.
Ben Black, co-founder — 12th Agency / ViralView
Customer Zero

Already running real brand budgets.

12th Agency runs every campaign through ViralView. Before another brand touches the platform, it's been battle-tested on live brand budgets — margin-flipped, on-time, with the data to prove it. Every closed brief compounds the moat. The data we generate is the moat.

— Built and shipped from inside 12th.

From brief to payout,
end-to-end.

No deck. No demo gate. Email us, we get back same day.